[{"data":1,"prerenderedAt":4},["ShallowReactive",2],{"raw-en-articles\u002Faligning-sales-and-marketing-ai-with-consent-targeting-and-outcome-semantics":3},"---\ntitle: Aligning sales and marketing AI with consent, targeting, and outcome semantics\ndescription: How to align sales and marketing AI with consent, targeting, and outcome semantics\nlang: en\nnavigation:\n  enabled: false\n  section: articles\n  order: 30\ntags:\n  - ai\n  - ontology\n  - privacy\n  - sales-marketing\n---\nThe difficulty with AI controls is not intent—it is consistency across tools, teams, and decisions.\n\n## Why this matters\n\nShared semantics prevent teams from building conflicting AI policies that undermine each other.\n\n## What this looks like in practice\n\n- An auditor traces AI governance decisions from policy to code to test results without guessing.\n- Different teams use the same terms to mean the same thing, even when implementing differently.\n- Risk classifications are consistent whether assessed by humans, tools, or external regulators.\n\n## How teams use it\n\n- defining bias and fairness in ways that survive across ML frameworks and deployment contexts\n- aligning audit trails so compliance evidence is usable by multiple teams without rewriting\n- connecting model governance to software supply chain controls\n\nShared AI semantics turn governance from a bottleneck into a capability.\n",1776235584396]