[{"data":1,"prerenderedAt":4},["ShallowReactive",2],{"raw-en-ontologies\u002Fadtech":3},"---\ntitle: AdTech\ndescription: Advertising ontology for targeting, attribution, consent, and brand safety.\nlang: en\nnavigation:\n  enabled: false\n  section: ontologies\n  label: AdTech\n  order: 200\n---\n\n# AdTech\n\nAdvertising ontology for targeting, attribution, consent, and brand safety.\n\n## Why this ontology matters\n\n- Defines targeting, attribution, consent and brand safety in ad systems.\n- Helps advertising teams reduce bias and improve transparency.\n- Supports interoperable governance for programmatic media workflows.\n\n[View the ontology on GitHub](https:\u002F\u002Fgithub.com\u002Fiqns-org\u002Fontologies\u002Ftree\u002Fmain\u002Fv1\u002Fadtech)\n",1776235621037]